As families across the US go to their local libraries to celebrate Take Your Child to the Library Day on Saturday February 3, Peter Rabbit will be teaming up with local events across the country to make the day Blue Jacket Day.
PETER RABBIT™, the mischievous and adventurous hero who has captivated generations of readers, now takes on the starring role of his own irreverent, contemporary comedy with attitude in the new film.
James Corden, who voices Peter Rabbit in the new film, announced Blue Jacket Day this morning by reading to kindergarteners at a New York City school, where he also took in the fifth grade’s musical performance.
Take Your Child to Library Day Events with Peter Rabbit
On Blue Jacket Day, participating libraries across the country will host special Peter Rabbit-themed events and activities. Costumed characters will visit libraries and select regional events, and exhibitors will be hosting blue box book drives, in which families can donate books to RIF. In addition, for every photo posted on social media that includes the hashtags #PeterRabbit #BlueJacket, a book will be donated to RIF.
In addition, in select markets across the country, following the library visit, Peter Rabbit will be inviting families to attend a promotional screening of his new movie. As the crowd arrives in their blue jackets (just like Peter’s), they’ll bring a book to donate to the cause.
In Los Angeles, at Caruso’s award-winning retail, dining and lifestyle destination The Grove, the celebration of Blue Jacket Day will also incorporate the World Premiere of PETER RABBIT™. Not only will the cast from the film hit the red carpet, but select moviegoers and fans will enjoy a day of Peter Rabbit-themed activities, photo opportunities, and social moments.
“Peter Rabbit is often one of the first literary heroes for young readers, as parents read Beatrix Potter’s tales of the mischievous bunny to their children. When those children grow up and become parents themselves, Peter’s legacy is passed on,” said Will Gluck, co-writer/director of the film.
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