NFL Times Square Experience

Are you ready for the first detailed look at the NFL Times Square Experience? Prepare for the experience of a lifetime when you visit NFL Experience created by Cirque du Soleil in partnership with the National Football League. The state-of-the-art interactive attraction promises to bring football fans closer to the game than ever before. the NFL Experience Times Square offers fans a chance to step into the shoes of an NFL player using a 4D cinematic experience and will open fro business in November 2017, in Times Square. The NFL Experience is Time square begins at  44th Street at 7th Avenue address.

NFL Times Square Experience – What’s in Store?

Physical challenges, augmented reality, and various immersive elements will give fans the ability to step into the huddle.

Feel the Rush

From the ground floor lobby, take the elevator up to the fourth floor where you are transported into the rituals of game day. Passing a “Wall of Fame” with personalized messages from NFL legends, you are invited to explore the rich history of America’s game through videos playing on jumbotrons.

You can test your favorite team knowledge with more than 20 interactive touchscreen stations representing all 32 NFL teams. As you make your way towards the theater, you pass displays of iconic items such as the Terrible Towel in Pittsburgh and the Cheesehead from Green Bay.

The 4D Experience

Take your seats inside the 4D theater for Gameday, an immersive film with exclusive content from NFL Films. The 185-seat theater will evoke the feeling of being in a packed football stadium, boasting wall-to-wall high-tech screens, cutting-edge motion seats and temperature controlled elements for a highly sensory experience that will transform you from fans into players.

The multi-media film follows the player’s pursuit of the football throughout the season and tracks the emotions of the NFL season: the exhilaration of September, the trials of October, the thrill of November and the achievement of making the Playoffs in December. You will feel a surge of adrenaline as you become the wide receiver running down the field while the defense rushes towards you, feeling the cool air as fall turns to winter.  This view of the game will show it in a way never experienced before: the speed, the intimate nature of the field, the closeness of the stands and the sidelines.

Don’t Live It, Play It!

Exits the 4D theater on the third floor, having won the Conference Championship game, and enter the “Locker Room” to the sound of cheers and real post-game speeches from NFL coaches. Now in the inner sanctum of the players, you will move through a “Training Facility”, tasked to prepare for the upcoming Super Bowl.

Designed to replicate an authentic NFL team workout facility, you can “Measure Up” to the pros with a series of interactive challenges – including a vertical leap test and blocking obstacles that compare your abilities with the best on the offensive and defensive lines.

You can then “Suit Up” as part of your favorite NFL team, with the help of enhanced visual effects and Kinect technology.  Once the system digitally “builds” the body armor and uniform on your live image, you can see your physical prowess in the team uniform of your choice.

Strategize

In the “Game Plan” you will get one-on-one instruction from a hologram of a NFL legendary coach.  Just like NFL quarterbacks, you prepare for your upcoming opponent by learning a new play in a space that replicates a coach’s classroom, complete with a large digital whiteboard that comes to life with the game’s X’s and O’s.

The Game Begins

Step into the middle of the huddle as your team’s quarterback, “Huddle Up”. With fame and glory on the line, you must take command of the huddle and lead your team to execute the new play.  Call the play, read the defense and get the play off in time, all while the coach is watching you from the sidelines.

You are now ready to enter the biggest game – The Super Bowl – where you will test your skills by throwing a real football to your favorite receiver, feeling the thrill of a Super Bowl victory by completing the game-winning pass. The “Quarterback Challenge” will track the football’s speed, accuracy and completion percentage and compares it against your favorite world-class quarterbacks.

Celebrate like a Champion

Now that you are a champion, descend to the second floor where you are enveloped in the swelling sound of cheering fans surrounded by your teammates. Integrated LED lights simulate a lightning storm of camera flashes and capture the excitement of the player’s arrival on the NFL’s biggest stage.

In the middle of the world’s biggest victory celebration, the field comes to life with augmented reality immersing you in the pomp and circumstance of a Super Bowl win through the eyes of a pro. You will celebrate with your heroes, feeling the joy of conquering every opponent to reach the pinnacle of the sport.  You can be interviewed by a reporter and tell them how it feels to have trained physically and mentally to win the Super Bowl.

After all, as a champion, you have earned the right to share the stage with the Vince Lombardi Trophy and experience the iconic trophy up-close just like a Super Bowl victor.

The Ring

You then move to an installation showcasing the NFL’s most personal prize – the Super Bowl ring.  The ring’s design is the most intimate expression of the team’s season and the guiding principle that got them to the top.

You will  exit the NFL Times Square Experience through the tunnel of champions, where you are immersed in videos showing highlights of your heroes’ greatest on-field moments.  By the end of the tunnel, you see your own highlights and maybe even your on-field Super Bowl interview!

NFL Times Square Experience Tickets

Tickets for this brand new NFL Times Square Experience are on sale starting today. Tickets are available exclusively at NFL Experience beginning at $39.00.