After launching India’s first Laserplex at Nariman Point, Mumbai, INOX launches yet another 7-star cinema experience sprawling 58000 square feet in R City Mall at Ghatkopar, Mumbai. Inox at R city, Mumbai is a 9-screen multiplex, designed for the genuine film connoisseurs, was launched by Bollywood Superstar, Shah Rukh Khan.
Mr. Shah Rukh Khan said, “This place radiates extravagance. After experiencing this 7-star cinema marvel, I can truly say that cinema viewing has reached a new level, both in terms of technology and luxury. I wish INOX at R City the very best and give its audience a heads up to get spoilt by its 7-star services. Live the Movie!”
The 9-screen multiplex boasts of the latest technology one can imagine today. Equipped with an IMAX screen, India’s first and only laser projection format with 300% enhanced picture quality, explosive Dolby ATMOS sound, stunning life-like 4K resolution and Volfoni Smartcrystal solution for the brightest 3D projection, INOX at R City is where movie viewing moves to untouched boundaries.
The multiplex at R City boasts of some first-ever experiences in a cinema in the country:
- Interactive automated Box Office – One can browse, choose and pay for tickets on the interactive screen, which mirrors on the opposite side, where an Office Assistant can assist, if needed.
- Interactive menu – The interactive touchscreens in the concessions area help one to browse through the menu, while ordering food and beverages.
- An enthralling 550 square feet LED video wall in the lobby with full color, ultra-bright, full motion dynamic real-life like content display, is the largest in any theater.
- An interactive gaming zone powered on a huge LED touchscreen.
Speaking on the launch, Mr. Siddharth Jain, Director, INOX Group of Companies said, “I am excited to present before you, another 7-star INOX, at R City, Mumbai, the all new and the one-of-its-kind multiplex in India. This multiplex is a technological delight for any cinema lover, and a luxurious entertaining destination to get pampered, while watching a movie. It truly highlights our efforts to provide the very best, in movie viewing experience in the country.”
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