Amazon Video Direct, a new service by Amazon, was launched on Tuesday. Amazon Video Direct aims to take on YouTube, and get some subscription video revenue back that it is losing to YouTube. The new service will allow users to upload videos that they can make available to users free, with ads, or on subscription basis.
Amazon Video Direct will also allow users to download videos on their mobile devices that they can watch offline, later.
While Amazon is taking on a huge behemoth, subscribers can now an option to YouTube. For now, the service will be available in the US, Germany, Austria, and UK, and Japan. To begin with, Amazon Video Direct has partnered with The Guardian, Conde Nast, Mashable, and Mattel Inc.
Amazon Video Direct currently supports Fire TV, phones, tablets, game consoles, smart TVs and other web browsers.
Amazon says it is targeting video creators and help video publishers like self-published book authors. Kindle publishing allows Amazon Kindle Unlimited customers to read pages of the book in the Kindle Unlimited program. Amazon declares a bonus each month in millions of dollars, which is then shared with top performing authors and books.
With Amazon Video Direct, Amazon intends to do the same for audio-visual publishers. Amazon has announces the it will share $1,000,000 as bonus to top 100 titles available through Prime.
With YouTube charging fifty percent of the ad revenues from video creators, Amazon Video Direct surely comes as an exciting new interface for independent film makers and musicians.
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